Jenna has led sports marketing ranging from $5K to $30M+ on both the brand and property side — spanning sports properties, athletes and venues across US and Europe. She built the strategy, negotiates the deals, and activates them in market.
Sports Marketing
Signed Cursor’s first sports partnership focused on hospitality for Cursor’s largest B2B customers with additional brand placements.
Jenna led the entire partnership operations from signature through execution:
Building the strategy
Negotiating the assets
Strategy and execution of experiences for VIP B2B customers
Key Metrics: 50+ customers and prospects hosted | $10M+ revenue generated
Cursor x Madison Square Garden
Brand: cursor | Production agency: tabu | DP + editor: Jun-ting Zhou
To showcase four NCAA college partnerships, Jordan Brand partnered with Charlotte Sports Foundation to develop and activate a naming rights event - Jumpman Invitational. Jordan Brand activated this partnership with a brand marketing campaign including a photoshoot, consumer-facing experiential moments, athlete-only experiences and four basketball games.
Jenna led the creative production of this activation from concept through execution including:
Creative Project Lead
Strategy and execution for experiential moments
Agency management
Creative experiential production & asset management
Fabrication & installation management
Content production & channel delivery
Key metrics: 2 day event | 25M+ social impressions | 10K+ attendees
Jumpman Invitational
Event Recap | Marketing Promotions
Brand: Jordan brand north america | Agency: hovercraft studio
creative director: derek leach | art directors: Alexis quarels & emily mcalister
Production partner: production glue | Programming partners: position sports & limitless
To launch three different Air Jordan streetwear styles, Jordan Brand enlisted four NFL athletes - Devin White, Jamal Adams, Deebo Samuel and Jarvis Landry - to show off their sneaker style.
Jenna led the creative production of this activation from concept through execution including:
Brand-Agency Liaison
Leading pre-production shot lists
Pre-production creative presentations
On-site production
Post-production creative support
Final channel delivery
Key Metrics: 4 social posts | 1M+ impressions
Jordan Brand #InMyJ’s
with NFL Athletes
Brand: Jordan North America | Agency: Hovercraft Studio
Art Director: Emily McAlister | Production Partner: HEart & Hustle Productions | Photographers: rashad floyd & ALEx 'ghost' hernandez
Chase is the Marquee partner of Madison Square Garden inclusive of the Knicks, Rangers, Rockettes, The Chicago Theatre and events at Madison Square Garden. This multi-million dollar partnership was developed, managed and activated by CAA Brand Consulting.
As an executive on the Brand Consulting team, Jenna led the entertainment side of the partnership along with the Chase Lounge including:
Strategy and activation at MSG concerts, The Rockettes and The Chicago Theatre
Talent management for Chase entertainment activations (Chase Sound Check)
Strategy and execution for entertainment activations and assets
Strategy and execution for the Chase Lounge at MSG and The Chicago Theatre
Key Metrics: 1B+ impressions 21-22 season | 15 tentpole activations
Chase x Madison Square Garden
Partnership Overview | Entertainment Activation
Brand: chase | Agency: caa brand consulting