Brand Marketing
Jenna has led brand marketing campaigns tied to content creation and activations for brand storytelling to drive brand awareness and brand loyalty.
To celebrate Women’s History Month, Jordan Brand highlighted two prominent women who uplift women in the Los Angeles community - Sally Aguirre and Fairley McCaskill.
Jenna led the creative production of this activation from concept through execution including:
Talent Management and talent point of contact
Agency management
Pre-production talent research and interviews
On-site production
Post-production creative support
Final channel delivery
Key metrics: 24 channel assets | 200K impressions | $3.3M in sales
Jordan Brand x
Women’s History Month
Pre-Heat | Go Live Asset 1 | Go Live Asset 2
Brand: Jordan North America | Agency: Hovercraft Studio
Art Director: Emily McAlister | Production Partner: DayTrip
Photographer: Samone Zena Kidane | Director of Production: Tanisha Moreno
adidas created a New York City Marathon Holistic Guide in a zine format highlighting their five holistic pillars to help the local community train and race the NYC Marathon. Inspired by movement, this zine showcased insights from experts in each pillar and community photography.
As the brand activation lead, Jenna led the project from concept through execution including:
Concepting and sourcing creative support
Managing, reviewing and editing content
Final creative deliverables
Delivery and distribution to the running community and key stakeholders
adidas Runners
Holistic Zine
Brand: adidas | Agency: act.3
photographer: keith montero | Art direction & Designer: Noel Zheng 
Jordan Brand enlisted Hovercraft Studio’s support in creating a unique invitation to invite the top ranked 60 high school basketball players to the annual Jordan Brand Classic. Hovercraft pitched and lead creative on a one-of-a-kind Jordan branded Rimowa seeding kit invitation.
As the creative project lead, Jenna led the creative production of this activation from concept through execution including:
Creative Project Lead
Brand-Agency Liaison
Activation concepting & strategizing
Creative production & asset management
Fabrication management
Jordan Brand Classic
Invitations
Brand: Jordan North America | Agency: Hovercraft Studio
creative director: derek leach | Art Director: Alexis quarles
Production Partner: position sports
For the third year, Jordan Brand returned to the Queen City to present the most elite college basketball event of the season. The Jumpman Invitational pits the best of Jordan collegiate athletes against each other for two nights of regulation play, featuring an equal experience for both the men’s and women’s teams from the original four Jordan schools.
To promote the event, Jordan Brand captured the confidence of top players, the essence of each university and show what it means to be THE Jordan schools.
Jenna led the creative production of this photoshoot from concept through execution including:
Agency management
Creative pre-production
On-site creative production
Post production of motion assets
Final channel delivery
Key metrics: 12 channel assets | 300K impressions
Jumpman Invitational
15s Interview | 30s Hype Video | Pre-Heat Post| OOH Placement
Brand: Jordan North America | Agency: Hovercraft Studio
Creative director: Chris barclay | Art Director: Wils GLADE
Production Partner: DayTrip | Photographer: danny kasirye
RETOUCHER: Jillian Brearley | Director of Production: sterling adgate
Motion editor: DEYEN SMITH | Sound engineer: Matt Harmon
MUSIC BY: Simmon Belaineh, Sherrod Jackson and Larue productions