Currently

Jenna Nanpei builds the partnerships and live moments that make brands matter in sports and culture.

With over a decade at the intersection of sports, culture, and experiential marketing, Jenna has led multi-million dollar campaigns for Jordan Brand, Chase, adidas, and Prudential — from NBA All Star activations and Chase Lounge hospitality at Madison Square Garden to international athlete programming in the Austrian Alps.

Currently, she’s Field Growth at SpaceXAI, a sports marketer building in AI. Sports partnerships and activations are her signature lane inside field growth: how emerging brands break into sports and culture to build real loyalty with real communities. Proof includes signing Cursor’s first sports marketing partnership with Madison Square Garden and leading a World Cup hospitality tour across 10 matches in 8 cities.

She's been the first on the ground, the connective tissue across teams, and the person trusted to own the room — in New York, LA, Berlin, and everywhere in between.

Based in New York. Fueled by running, snowboarding, and the next great relay race.

What’s next

AI-native brands are still figuring out how to show up in sports.

I’m focused on sports partnerships, hospitality, and activations for AI and tech companies that are growing fast enough to matter and scrappy enough to do it differently. That means moments that feel like culture, sponsorships that earn attention rather than buy it, and hospitality that turns customers and prospects into believers.

If you’re thinking about this too — let’s connect.

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Jenna Nanpei