Flexing her sports marketing skillset, Jenna has managed talent, athletes and executives while attending events locally, domestically and internationally. This skillset includes travel planning, schedule management, talent briefing and on-site logistics.
Talent Management
adidas Runners North America trained and supported 30 athletes from New York and LA to race the Infinite Trails World Championships in the Austrian Alps. The programming consisted of talent panels, shake out runs, 2 race days and post-race meditation in Bad Hofgastein, Austria.
Jenna project managed the US talent at the international event including:
North America Liaison for global teammates
Talent point of contact
Talent travel & logistics planning
Talent briefing
On-site talent coordination and schedule management with media, events and race operations
Key metrics: 7 programming days | 30 athletes | 5 coaches
adidas Infinite Trails
World Championships
Brand: adidas | Agency: act.3
Photographer: keith montero
adidas Project Twenty:Six
adidas developed an all-women holistic training marathon program to uplift the young, woman athlete. adidas Runners LA offered this one-in-a-lifetime opportunity to 13 Loyola Marymount University students and 13 community members. Programming included a 2-day introduction workshop, a holistic training weekend in Palm Desert and a 2-day race day experience.
Jenna led the talent management and event production of this activation including:
Talent travel & logistics planning
Talent briefing
Event planning of all talent logistics
On-site talent coordination and schedule management with events and race operations
On-site contact for executives and content talent team
8 special event days | 31 athletes & coaches
Brand: adidas | Agency: act.3
photographer: Devin L'Amoreaux
To showcase the adidas Runners holistic programming in an experiential project, adidas brought together 6 elite athletes from across the globe to run a 340-mile relay race from LA to Las Vegas.
Jenna project managed all of the on-site logistics of this activation including:
Talent coordination and schedule management with events and race operations
Management of all team logistics
On-site contact for talent
Key metrics: 7 event days | 6 athletes | 26 coaches & crew
adidas Runners x
The Speed Project
Brand: adidas | Agency: act.3
photographer: Devin L'Amoreaux