Content Creation
Jenna has led content creation and activations for brands to tell a story through protagonists to promote brand loyalty, brand awareness and specific product.
For the third year, Jordan Brand returned to the Queen City to present the most elite college basketball event of the season. The Jumpman Invitational pits the best of Jordan collegiate athletes against each other for two nights of regulation play, featuring an equal experience for both the men’s and women’s teams from the original four Jordan schools.
To promote the event, Jordan Brand captured the confidence of top players, the essence of each university and show what it means to be THE Jordan schools.
Jenna led the creative production of this photoshoot from concept through execution including:
Agency management
Creative pre-production
On-site creative production
Post production of motion assets
Final channel delivery
Key metrics: 12 channel assets | 300K impressions
Jumpman Invitational
15s Interview | 30s Hype Video | Pre-Heat Post| OOH Placement
Brand: Jordan North America | Agency: Hovercraft Studio
Creative director: Chris barclay | Art Director: Wils GLADE
Production Partner: DayTrip | Photographer: danny kasirye
RETOUCHER: Jillian Brearley | Director of Production: sterling adgate
Motion editor: DEYEN SMITH | Sound engineer: Matt Harmon
MUSIC BY: Simmon Belaineh, Sherrod Jackson and Larue productions
To celebrate Women’s History Month, Jordan Brand highlighted two prominent women who uplift women in the Los Angeles community - Sally Aguirre and Fairley McCaskill.
Jenna led the creative production of this activation from concept through execution including:
Talent Management and talent point of contact
Agency management
Pre-production talent research and interviews
On-site production
Post-production creative support
Final channel delivery
Key metrics: 24 channel assets | 200K impressions | $3.3M in sales
Jordan Brand x
Women’s History Month
Pre-Heat | Go Live Asset 1 | Go Live Asset 2
Brand: Jordan North America | Agency: Hovercraft Studio
Art Director: Emily McAlister | Production Partner: DayTrip
Photographer: Samone Zena Kidane | Director of Production: Tanisha Moreno
To launch three different Air Jordan streetwear styles, Jordan Brand enlisted four NFL athletes - Devin White, Jamal Adams, Deebo Samuel and Jarvis Landry - to show off their sneaker style.
Jenna led the creative production of this activation from concept through execution including:
Brand-Agency Liaison
Leading pre-production shot lists
Pre-production creative presentations
On-site production
Post-production creative support
Final channel delivery
Key Metrics: 4 social posts | 1M+ impressions
Jordan Brand #InMyJ’s
with NFL Athletes
Brand: Jordan North America | Agency: Hovercraft Studio
Art Director: Emily McAlister | Production Partner: HEart & Hustle Productions | Photographers: rashad floyd & ALEx 'ghost' hernandez
Jordan Family Days
To launch the Summer 2023 collection across paid and organic channels including Nike.com, social media, email and more, Jordan Brand launched the Jordan Family Days campaign. Talent included top NFL Jordan athletes, the Jordan Women’s Collective and children models.
Jenna led the creative production of this activation from concept through execution including:
Brand-Agency Liaison
Leading pre-production shot lists
Pre-production creative presentations
On-site production
Post-production creative support
Final channel delivery
Key Metrics: 50K+ impressions | $8.5M+ sales
Brand: Jordan North America | Agency: Hovercraft Studio
Art Director: Emily McAlister | Production Partner: HEart & Hustle Productions | Photographers: rashad floyd & ALEx 'ghost' hernandez
Jordan Brand showed up in style at the Rookie USA Fashion Show with Elyse Fox from the Women's Collective and many, many very cute models capturing behind the scenes content to promote winter product.
Jenna led the creative production of this activation from concept through execution including:
Agency management
Talent Management and point of contact
Leading talent management & logistics
Pre-production talent research & presentations
On-site production
Post-production creative support
Final channel delivery
Key Metrics: 2 social posts | 10K impressions | $2.1M in sales
Jordan Brand x
New York Fashion Week
Brand: Jordan North America | Agency: Hovercraft Studio
Art Director: Alexis Quarels | Production Partner: Vehicle Works
Photographer: Larryl Pitts | Director of Production: Deyen Smith