Jenna has uplifted brands with culture-driven partnerships leading strategy through activation. From the strategy side, Jenna has developed plans including researching, pitching and selecting talent and moments that fits each brand campaign. On the execution side, Jenna has negotiated and supported brands with signing talent partnerships as well as managing the assets of each deal.
Brand Partnerships
Jordan Brand showed up in style at the Rookie USA Fashion Show with Elyse Fox from the Women's Collective and many, many very cute models capturing behind the scenes content to promote winter product.
Jenna led the creative production of this activation from concept through execution including:
Agency management
Talent Management and point of contact
Leading talent management & logistics
Pre-production talent research & presentations
On-site production
Post-production creative support
Final channel delivery
Key Metrics: 2 social posts | 10K impressions | $2.1M in sales
Jordan Brand x
New York Fashion Week
Brand: Jordan North America | Agency: Hovercraft Studio
Art Director: Alexis Quarels | Production Partner: Vehicle Works
Photographer: Larryl Pitts | Director of Production: Deyen Smith
As part of the MSG partnership, Chase sponsored The Chicago Theater. To connect with a younger, more diverse audience, Chase Sound Check featured the up and coming, Beabadoobee at the The Chicago Theater’s very own Chase Lounge.
As the lead of the Entertainment partnership and Chase Lounge, Jenna lead this project from concept through execution including:
Brand-Agent Liaison
Talent recommendation, research and vetting
Pre-production talent research and interviews
On-site brand support
Pre-production art direction support
Post-production creative review
Final channel delivery
Key Metrics: 1 day event | 100 attendees | 500k + social impressions
Chase Sound Check
featuring Beabadoobee
Brand: Chase | Agency: caa brand consulting
Production partner: madison square garden entertainment
adidas Runners x Butcher’s Daughter
From the property side, adidas pitched the adidas Runners NYC and LA community to develop an ongoing partnership with local restaurant, Butcher’s Daughter. Included in this partnership was a co-branded adidas Runners bowl, launch parties in NYC and LA and ongoing community events.
Jenna led partnership from the property side focusing on the following:
Strategy, negotiation and execution of the partnership agreements
Strategy and execution of partnership activations
Partnership and asset management
Partnership main point of contact
On-site and digital production
Launch Announcement | Launch Event
Brand: adidas | Agency: act.3
photographer: keith montero
adidas activated the adidas Runners community, a Global running community focused on culture and performance, to celebrate Black History Month with a TLKS. The activation included a multi-generational panel including two world record holders - Ida Keeling and Coach Sid Howard, adidas professional athlete, Ajee’ Wilson and upcoming star Jaylin Edmunds. Other programming elements included custom adidas Black History Month product, local snacks and community vibes.
As the activations & events lead in NYC for adidas Runners, Jenna led the end-to-end event process of the activation including:
Activation lead and event producer
Talent management & logistics coordination
Activation concepting & strategizing
Project management, programming & activation production
Fabrication & installation management
Content Production
Recap & reporting
Key Metrics: 1 day event | 100+ attendees | 10K social Impressions
adidas Runners x Ajee’ Wilson for Black History Month TLKS
Brand: adidas | Agency: act.3
panelists: ajee' wilson, Ida Keeling, Coach Sid Howard, Jaline Edmunds